For
Immediate Release
Flash Foods
Selects National Payment Card LLC to Take Loyalty
Program to a Higher Level and to Help Eliminate Out of Control
Credit/Debit Card Processing Fees
New partners will work with
Pinnacle Corporation to make existing loyalty card the
preferred and more efficient payment method
Boca Raton, FL (February 7, 2007)—National
Payment Card LLC, an electronic funds payment service bureau that
interfaces with Point of Sale (POS) systems, announced today that
it has entered into an agreement with Flash Foods of Waycross, Georgia,
a leading innovator in the c-store industry, to introduce an ACH
payment system to the consumer that will help take their installed
loyalty system to the next level. National Payment Card and Flash
Foods will be working closely with Pinnacle Corporation to integrate
POS systems and improve functionality. The solution will provide
additional rewards for consumers and simplicity in the processing
of loyalty and payment.
Referred to as “LoyalDebit™,” the
National Payment Card-Flash Foods agreement will allow Flash Foods
to introduce ACH-based payments by leveraging their existing loyalty
card as a payment card, with no additional re-issuance or card distribution
costs. Working with National Payment Card and Pinnacle, Flash Foods
will be able to leverage the strength of their existing loyalty
program by having their cardholders enroll their loyalty card as
a payment card on Flash Foods’ website. Using Pinnacle’s
POS “LoyalDebit™” functionality, National Payment
Card has developed a Network Interface Module (NIM) for the Pinnacle
Palm POS that doesn’t require additional hardware and leverages
Flash Foods’ infrastructure for direct broadband connectivity,
reducing transaction costs even further.
"Flash Foods continues to seek out technology
that reduces costs while at the same time improving customer service,"
said Jenny Bullard, CIO for Flash Foods, Inc. "Our new partnership
with National Payment Card utilizing Pinnacle's "LoyalDebit™"
software allows us to move our "Rewards in a Flash" loyalty
program to a higher level. This technology gives us the ability
to offer more value to our customers as well as helping us to control
operational costs by reducing credit/debit card processing fees."
“We’re proud to be able to work with a
respected innovator like Flash Foods. National Payment Card and
Pinnacle Corporation worked diligently to develop a solution that
allows retailers like Flash Foods to leverage the strength of their
loyalty program by using the loyalty card as a payment card,”
said Peter Guidi, Vice President of Sales for National Payment Card.
“The ability to extend the Flash Foods brand into payments
by leveraging their loyalty card adds significant ROI to the entire
system. Through the introduction of the National Payment Card powered
“LoyalDebit™” product, Pinnacle has brought a
powerful new profitability tool to customers like Flash Foods. Flash
Foods’ proven track record of leadership in the convenience
store industry provides us with great confidence that the program
will be a huge success.”
Retailers at all levels are concerned about the high
cost of credit card processing and its impact on their profitability.
As a result of this agreement, Flash Foods will introduce a market
driven, low cost solution that challenges the traditional payment
system. The addition of Flash Foods to the National Payment Card
systems is another step forward in the creation of a true market
driven competitive payment system that will return control of payments
to the retailer.
About National Payment Card
National Payment Card (www.nationalpaymentcard.com),
based in Boca Raton, FL, is an innovative marketer of ACH card-based
payment systems. The company’s primary product is the Payment
Card, a retailer branded program that provides consumers access
to funds in their checking accounts so they can pay for goods or
services. The Payment Card is not a credit or debit card that is
linked through the national banking networks, but rather utilizes
a user ID for consumer authentication and is processed through the
National Payment Card ACH Payment Card network. A Payment Card can
be a loyaltycard, a membership card or driver’s license. National
Payment Card has filed a series of patent applications for methods
of payment processing with a driver’s license.
National Payment Card is a member of the EFT Network
which is a part of the Electronic Check Council of NACHA. NACHA
is the rule-making body for all electronic funds transfers made
through the ACH.
For more information about the Flash Foods./National
Payment Card agreement and for more information about National Payment
Card LLC, please contact Shep Doniger at 561-637-5750 or visit
www.nationalpaymentcard.com.
About Flash Foods
Flash Foods (www.flashfoods.com)
is headquartered in Waycross, Georgia, and operates a chain of 180
convenience stores in Georgia and Northern Florida. A Pinnacle client
since 1996, Flash Foods utilizes an enterprise-wide suite of Pinnacle
applications. The Jones Company is the holding company for Flash
Foods. It also owns Fuel South, Inc., Distribution South, and Walker
Jones Dealership.
About Pinnacle Corporation
Pinnacle Corporation is the leading supplier of automation
technology to the convenience store and petroleum industries. Our
strength in these industries means your company is choosing a reliable,
established vendor with a commitment to its customers and the industries
it serves.
The Pinnacle Corporation is an industry leader that
provides innovative, future-reaching and seamless software technology
across a broad base of new and legacy products. The company is moving
toward browser-based and wireless network applications at a rapid
pace. With this type of technology, it means clients can reach the
people, locations and information needed to run a successful convenience
store operation whether from the office, at home, or on the road.
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