Shep Doniger
561-637-5750
sdoniger@bdcginc.com

Peter Guidi
National Payment Card
954-449-9540
pguidi@nationalpaymentcard.com
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Issue Date: April 20, 2009

Fleet One Expands Into Consumer Payment Sector With Decoupled Debit
Fleet One's Growth Into Consumer Payment Sector Offers Its 50,000 Merchants A Fixed-Cost Transaction Fee.
NACS Daily News

NASHVILLE, Tenn. – Fleet One LLC, a provider of fuel cards and fleet-related payment solutions to businesses and government agencies, is joining with the National Payment Card Association, a payment processor of decoupled debit cards, to enter into the consumer payment space.

A decoupled debit card is not a credit or debit card that is linked through the national banking networks, but rather utilizes a user ID for consumer authentication and is processed through National Payment Card Association’s network.

Fleet One’s expansion into the consumer payment sector offers its 50,000 merchants a fixed-cost transaction fee. They also will receive a merchant-branded consumer debit card, as well as real-time merchant reporting system containing the consumer’s name, address, email, phone number, shopping frequency and dollars spent.

Cardholders will have a Web-based consumer enrollment system, a Web portal to view transactions and update personal profiles, and
e-mail notification from the merchant acknowledging/confirming every purchase.

“Fleet One is pleased to offer our accepting merchants a new and substantially less costly payment solution specifically designed to attract and retain consumers and pump more profits back into their businesses,” said Michael Thompson, Fleet’s One’s senior vice president of sales and marketing, in a press release. “With this new program, Fleet One offers its retail clients a merchant-branded, consumer debit card solution requiring no additional POS programming or equipment investment.”

“Fleet One is being proactive and showing a unique sensitivity by helping its installed base of petroleum retailers address the high processing cost of credit and debit card fees associated with consumer payment settlement,” said National Payment Card Association CEO Joe Randazza. “We welcome the opportunity to offer Fleet One a payment solution that will allow it to expand its expertise to the consumer sector.”

National Payment Card Association previously announced agreements with a number of retail companies including Flash Foods,
Fastrac Markets and Murphy Oil.


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