Durbin Amendment MerchantBrandedPrograms
 
 

What will happen to interchange when the Durbin Amendment is enacted?

 

The Federal Reserve, on or before the July 21st date, announces that the act will become law in its current status with or without adjustment of the safe harbor price of $0.07 or cap of $0.12 per transaction. The current speculation is that networks will implement for Signature Debit, 30 bases points above the prescribed interchange to guarantee the transaction amount.

The Federal Reserve does or does not modify the least cost routing elements of the act.

The Federal Reserve does or does not modify the rules governing credit unions and small banks, which today allow those institutions to maintain the average blended interchange rate of $0.44 for debit transactions.

  Unintended Consequences as a Merchant:

Banks eliminate consumer debit card reward programs.

Banks will set spending limit for debit card transactions based on the overall relationship the consumer has with the bank, likely to charge a per transaction fee above
prescribed velocity.

Banks and Card Associations will utilize their marketing power to shift consumers to pre-paid and reward rich credit cards. Net results will be that consumers will be switched from a $0.12 debit card transaction to a blended pre-paid or credit card transaction of $0.60. Therefore, over time, a 20% reduction of debit card usage to pre-paid / credit cards will result in a 100% increase in interchange.

 

>> To download a survey of consumers' purchasing behavior post durbin, click here <<

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